NPO website
Funders, partners and donors check your website before they commit. We build the site that shows what you do, the difference it makes, and how to support it, written so a funder can say yes with confidence.
Behind every build
These ten layers come with every NPO website.
Layer 01 of 10
We define who you serve, the problem you solve and the one line that says it.
Why it matters. Buyers decide in seconds whether a site is for them. Positioning is what makes that decision easy.
Layer 02 of 10
Every word written at a senior standard, in your voice, and approved by you before launch.
Why it matters. Senior buyers spot generic copy immediately. Specific copy reads as competence.
Layer 03 of 10
One offer and one action, repeated at the points where buyers decide.
Why it matters. Every competing button costs inquiries. A clear path is what turns a visit into a conversation.
Layer 04 of 10
A premium, consistent design built for phones first and fast on every screen.
Why it matters. Stanford's Web Credibility Research found visual design is the first thing people use to judge a company's credibility.
Layer 05 of 10
We audit your LinkedIn profile, or your company page, and rewrite it to match your new website: headline, About section, experience and photo.
Why it matters. Buyers check your LinkedIn and your website side by side. When the two tell the same story, trust is built before the first conversation.
Layer 06 of 10
Structured data, llms.txt, answer-first copy, Google Search Console, Bing Webmaster Tools and IndexNow.
Why it matters. Buyers now ask ChatGPT, Gemini, Claude and Perplexity before they search. We set your site up so those tools can find you and describe you accurately.
Layer 07 of 10
Privacy policy, cookie consent, spam-protected inquiry forms and accessible design.
Why it matters. These are the signals of a serious practice, and they keep your site on the right side of privacy law.
Layer 08 of 10
Analytics with inquiries tracked as conversions, set up behind cookie consent.
Why it matters. You can see where inquiries come from and what is working, instead of guessing.
Layer 09 of 10
A custom share image and icon set, so your link looks right on LinkedIn, WhatsApp and email.
Why it matters. Most first visits start with a link someone shared. The preview is your first impression.
Layer 10 of 10
Before launch, your site is scored against the same audit we sell, and fixed until it meets our standard.
Why it matters. Nothing goes live below the standard we hold other websites to.
Layer 01 of 10
We define who you serve, the problem you solve and the one line that says it.
Why it matters. Buyers decide in seconds whether a site is for them. Positioning is what makes that decision easy.
Layer 02 of 10
Every word written at a senior standard, in your voice, and approved by you before launch.
Why it matters. Senior buyers spot generic copy immediately. Specific copy reads as competence.
Layer 03 of 10
One offer and one action, repeated at the points where buyers decide.
Why it matters. Every competing button costs inquiries. A clear path is what turns a visit into a conversation.
Layer 04 of 10
A premium, consistent design built for phones first and fast on every screen.
Why it matters. Stanford's Web Credibility Research found visual design is the first thing people use to judge a company's credibility.
Layer 05 of 10
We audit your LinkedIn profile, or your company page, and rewrite it to match your new website: headline, About section, experience and photo.
Why it matters. Buyers check your LinkedIn and your website side by side. When the two tell the same story, trust is built before the first conversation.
Layer 06 of 10
Structured data, llms.txt, answer-first copy, Google Search Console, Bing Webmaster Tools and IndexNow.
Why it matters. Buyers now ask ChatGPT, Gemini, Claude and Perplexity before they search. We set your site up so those tools can find you and describe you accurately.
Layer 07 of 10
Privacy policy, cookie consent, spam-protected inquiry forms and accessible design.
Why it matters. These are the signals of a serious practice, and they keep your site on the right side of privacy law.
Layer 08 of 10
Analytics with inquiries tracked as conversions, set up behind cookie consent.
Why it matters. You can see where inquiries come from and what is working, instead of guessing.
Layer 09 of 10
A custom share image and icon set, so your link looks right on LinkedIn, WhatsApp and email.
Why it matters. Most first visits start with a link someone shared. The preview is your first impression.
Layer 10 of 10
Before launch, your site is scored against the same audit we sell, and fixed until it meets our standard.
Why it matters. Nothing goes live below the standard we hold other websites to.
How it works
Pick your build and your hosting plan, and check out securely.
You land straight on your private brief. It takes about 20 minutes.
We set your positioning and write the copy. Nothing is built until you approve it.
We design and build the site and rewrite your LinkedIn. You have two rounds of revisions.
We score the site against our own audit, fix anything below standard, and launch on your domain. Hosting starts that day.
Your site goes live within seven days of receiving your completed brief, access to your domain and anything else we ask for. If something is still outstanding, the seven days start from the day it reaches us.
What you get
What it says
Built to the same standard
Every Ghost site is positioned, written and built to do one job for the people behind it. See the sites we have built for fractional executives, founders and companies.
After launch
A website is not finished at launch. Choose the plan that keeps yours working, starting the day it goes live.
Care
$39per month, or $390 a year
Your site, looked after.
Starts the day your site goes live.
Growth
$99per month, or $990 a year
Your site, working harder.
Starts the day your site goes live.
Which plan is right for you?
Choose Care if your site mostly needs to stay fast, secure and accurate. It covers hosting, monitoring, upkeep and a monthly analytics report. Edits are quoted when you need them.
Choose Growth if you use your site to win work and want it kept sharp: edits and updates included, a fuller monthly report on inquiries, traffic and how AI tools describe you, and a quarterly re-score against our audit. Growth costs more because it includes our time every month.
Hosting starts the day your site goes live. It is charged automatically to the payment method you use at checkout. Cancel any time.
Questions
Yes, through a clear donate button that links to the donation platform you already use. We do not process payments on your site, so your donations stay with the provider you trust.
Up to 10, including the legal pages: typically home, about and mission, programs, impact, team and board, get involved and contact. If you need more, tell us what you need and we quote within one working day.
Yes. Your registration number and tax-exempt status sit where funders look for them, which builds trust before the first conversation.
Your brief, which you complete straight after payment, and access to your domain. If you need a new domain, buy it through GoDaddy in your own name, so it belongs to you from day one. You can then give us access through GoDaddy's delegate access, without sharing your password.
Hosting starts the day your site goes live, not before. Care is $39/month and Growth is $99/month. Pay yearly and two months are free. You choose your plan at checkout and pay nothing for hosting then. When your site is ready, we email you a private link to activate hosting, and the first payment is taken at that point.
You do. The site and its content belong to you. If you ever want to move it to your own hosting, you can, and we hand it over.
If you change your mind before you submit your brief, we refund you in full, within 14 days of payment. Once your brief is in, work starts straight away and the build fee is not refundable. If we cannot deliver what we promised, we refund you in full. Hosting can be canceled any time. The full policy is in our terms.
Need more than 10 pages? Request a quote for a larger site.
Not the right fit? See the fractional website, the founder website or the company website.
Not ready to build?
Get the free Positioning & Presence Checklist: the standard we build to, written so you can check your own website and LinkedIn in about 30 minutes. It covers the eight places a buyer forms a view of you, and what usually goes wrong in each.