01
Your positioning
Whether a stranger can tell who you help and what changes, in five seconds.
Not ready to build?
See what your presence is missing.
Get the free Positioning & Presence Checklist: the standard we build to, written so you can check your own website and LinkedIn in about 30 minutes. It covers the eight places a buyer forms a view of you, and what usually goes wrong in each.
- Your positioning and first screen
- Your proof and path to inquire
- Your LinkedIn, and how AI tools describe you
What is inside
Eight places your reputation is formed.
Each with a short checklist, in plain language, and what usually goes wrong.
02
Your first screen
What a buyer sees before they scroll, on a phone, from a shared link.
03
Your proof
Results, testimonials and names: what is there, what is missing.
04
Your path to inquire
Whether an interested buyer can see the next step and take it.
05
Your LinkedIn and email
Whether your profile, photo and domain tell the same story as your site.
06
Being found by AI
Whether ChatGPT, Gemini, Claude and Perplexity can find and describe you.
07
Trust and compliance
Privacy policy, cookie consent and the signals of a serious practice.
08
Measurement
Whether you can see where inquiries come from.
Found gaps?
Finding them is normal. Closing them is what we do.
Every gap in the checklist is something a Ghost build closes, as standard.